A multi-layered approach to building lasting impressions

BRAND STRATEGY
Research
Gap Analysis
Positioning
Launch
CREATIVE DIRECTION
Visual 
Verbal
Experiential
BRAND IDENTITY
Logo Design
Visual Design System
Brand Guidelines
BRAND EXPERIENCE
Print Collateral
Branded Environments
Interpersonal
Web & Digital Media
Packaging

Brand Identity System

  • Strategically crafted design of a system of visually branded elements such as: logo design, type, colors, supporting visual elements, imagery, photography, apparel, packaging, brochures, menus, signage, etc.

  • The visual aspect of your brand communicates in a way that words cannot. Visual branding crafted strategically creates an emotional connection with your audience causing them to crave knowing more of your story, and to choose and trust you over your competition. Together, we’ll craft an aesthetic that evokes an emotional response in both your and your audience, but a visual side of your brand that actively targets explicit business goals and needs.

  • • Market research & visual strategy

    • Mood board & identifier map

    • Primary logo, secondary logo & brand mark

    • Color palette

    • Typography suite

    • Photo creative direction

    • Brand guidelines

    • Branded assets (packaging, apparel, service goods, etc.)

    • Marketing assets (brochures, menus, flyers, etc.)

    • Launch strategy & graphics

    • Follow up strategy session

    *Inclusions may vary based upon your needs

  • You will receive your Visual Brand assets together with strategic direction for how to launch and use them all detailed in your Brand Guidelines (aka your Brand Playbook). You’ll also receive creative direction for photography that can be applied to either working with a photographer or sourcing stock photos or both. We include a follow up strategy session to provide guidance in making adjustment where needed to set you up for leveraging the visual side of your brand in your business.

  • Depending on your needs, scope may vary from the above. Please inquire for pricing.

Inquire

Brand Strategy

  • A roadmap that connects where you are with where you want to be.

    Brand strategy informs design, messaging, copy writing, marketing, sales, culture and even the lesser-known areas of outsourcing & hiring.

  • Seasoned businesses looking for overall direction in branding that is reflective of market research, gap analysis & provides insight specific to proprietary culture & needs.

  • Going through our 5 step framework, we meet at select milestones to discuss findings, opportunities, your feedback & direction. This process includes:

    1.Capturing of mission, vision, goals

    2. Crystallization of brand culture & brand personality

    3. Reevaluation of target audience & related research

    4. Conducting of gap analysis

    5. Delineation of action plan (aka your roadmap)

  • You’ll receive your 5 point brand strategy packet that contains your proprietary roadmap detailing strategies & tactics that will inform your brand and function to close the gap between where you are & where you envision your business to be.

  • Depending on your needs, scope may vary. Please inquire for pricing.

Inquire

Brand Master Plan Intensive

  • A comprehensive dive into the visual, verbal, experiential & cultural aspects of your brand that you implement on your own. We will uncover how to leverage each aspect to shift into branding that actively serves specific business goals.

    We’re firm believers that there is a time to hire out and a time to DIY—this is the best of both worlds.

  • You know your brand needs to shift/ be upleveled/ have professional help, but it’s not the right time for you to invest in a fully outsourced brand strategy, design & build. You want to try to do it on your own, but you need professional insight & guidance.

  • Simplifies and clarifies what needs to be done and how to achieve forward motion with your branding. Beyond that you will have a basis upon which to make informed decisions regarding marketing, sales, outsourcing, hiring & even provide insight as to reasons for business plateaus & stagnation.

  • • 1:1 Discovery Session

    • 4 Point Audit of Existing Brand

    • Brand Master Plan Creation

    • Review Session

    What you’ll learn can be implemented on your own or by bringing on help. You will receive guidance on how to make this happen with direct consideration for your skillset, schedule, and budget.

    Branding should always look amazing, but just having the looks doesn’t pay the bills. You deserve to know exactly what needs to be done to leverage your branding to serve your business goals.

  • 2 weeks

  • In the course of 2 weeks, you’ll receive an itemized guide delineating what is and what isn’t serving your goals with explicit direction on exactly what to shift & how to move forward with this on your own in order to better target your desired outcomes. Gain clarity on where to focus your resources to take intentional guided action to better target your desired results.

  • 2000 usd

Inquire

Creative Direction/Brand Experience/ Brand Consulting

Inquire

“Our ongoing partnership with Jaime Di Dio of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. Jaime is cerebral, artistic, detail-oriented and her design work is always on point, current, and relevant to our market. She consistently delivers on schedule a marketable strategy and a beautiful design that resonates with our community and customers. The success we have experienced is a direct result of our partnership with Studio Aiuto. Beyond this, Jaime is lovely. She has so much passion and integrity, and works harmoniously with us, meeting us where we are with each project with kindness, patience and curiosity. It is an absolute joy to know her.”

—Stacy Shuman, Well Scent

“Working with Jaime proved to be a valuable investment. She was able to synthesize the business concepts we were proposing in a very visually flattering and easy to read manner. It was money well spent as we raised our first investment fund and generated interest with both investors and founders alike. It’s her ability to combine a business narrative with visual cues that is a rarity among designers.”

—Douglas Raggio, Gastronome Ventures