Hello!
We are MIMMA.
Our name reflects our core philosophy: to listen and look first.
Grounded in what we hear and what we observe, we develop strategic brand solutions that align customer desire with business intent.
MIMMA draws from the Japanese mimi (ear) and miru (to see)—a reminder that meaningful work begins with attention.
Our History
Studio MIMMA was founded in 2008 as an independent design practice rooted in strategy and outcomes.
Originally established as Studio Aiuto, the studio was created to help organizations use visual and verbal communication as a practical business tool. Early work focused on branding and communication systems for civic and community initiatives, shaping a hands-on, results-driven approach to design.
While the studio’s scope and clients have evolved, its philosophy has remained consistent: clients are the experts on their businesses. Our role is to listen, observe, and translate insight into strategic solutions that support growth and clarity.
In 2025, the studio became MIMMA—a refined expression of a long-standing practice grounded in attention, analysis, and intentional design.
Our Approach
Studio MIMMA operates within a structured, research-driven framework grounded in design thinking and brand strategy.
Our process is intentionally linear and disciplined—refined through nearly two decades of practice—because clarity is not accidental. It is built.
We meet clients where they are, adapting scope and pace to context, while working within a consistent framework. Strategy leads. Design follows. Activation turns thinking into results.
How We Work
A structured process designed to move from understanding to action—without guesswork.
DISCOVER
We align on your business context, goals, constraints, and available resources—clarifying what’s worked, what hasn’t, and what’s realistic moving forward.
We recommend a tailored scope of strategy and creative, outlining the most effective path forward—whether phased or continuous—and finalize timeline and priorities.
DEFINE
Through research and analysis, we define positioning, direction, and criteria for success—creating a strategic foundation that guides all design decisions.
STRATEGIZE
We translate strategy into visual and verbal systems through structured exploration, alignment on direction, and focused refinement.
DESIGN
We support launch, implementation, and ongoing evolution—ensuring your brand is used effectively and continues to perform in market.
ACTIVATE
We build brand systems with restraint, rigor, and cultural intelligence.
Our Services
A multi-layered approach to building lasting impressions
BRAND STRATEGY
Research
Gap Analysis
Positioning
Launch
BRAND DESIGN + EXPERIENCE
Brand Development & Rebranding
Logo Design
Visual Identity Systems
Brand Style Guides
Collateral, Print & Packaging
Branded Environments
Working alongside founders and marketing leaders, we guide brand launches and evolutions through strategic clarity, crafted creative, and long-term stewardship.
Our team
Jaime Di Dio
Brand designer, strategist, communication specialist, former University of California San Diego instructor
Born & raised in Los Angeles, California, US.
Languages: I grew up speaking English and can exchange ideas in Japanese & Italian.
Faves: Cooking Mediterranean food, skincare & exercise, exploring cultures & languages, spending time with family
Seitaku “Tak” Aoyama
Artist, creative director, Rikkyo University American Football communication specialist
Born & raised in Tokyo, Japan.
Languages: I grew up speaking Japanese and am fluent in broken languages including English, Italian, Korean & Spanish.
Faves: Fixing things, exploring less taken paths, (driving, understanding & enjoying) cars & motorcycles, drawing, painting, creating with my daughter